Grapetrack, simplified oenology

GrapeTrack, the all-in-one solution that transforms a regulatory obligation into a seduction lever! Instant automation of your QR code creation and energy value calculation for your wines, for labeling that is 100% compliant with EU 2021/2117 and the GS1 Digital Link standard.

Turnkey partnership with oenological laboratories: simplify your processes, free up time.

Logo GrapeTrack

Learn More Feature

Transform your regulatory QR codes into digital showcases of your estate. Reveal the history of your vineyard, your harvest anecdotes and the soul of your estate directly from the label.

Storytelling Photos & Videos Customer engagement
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Logo ŒNoT

ŒNoT - AI Application for Oenologists, Technicians & Winegrowers

Transform your field visits with AI. Oenologists, viticultural technicians and winegrowers: dictate your observations, generate automatic PDF reports and create a complete history for your clients. Save 3h per visit!

AI voice dictation PDF reports Photo analysis
Discover ŒNoT
Bottle with QR code

Incubated and surrounded by leading wine and innovation players

Discover GrapeTrack in action

Watch how GrapeTrack simplifies the analysis process and QR code creation for your wines.

What advantages ?

GrapeTrack retrieves and transforms the analysis automatically with an associated web page and a QR code to put on labels.

Much more than a digital portal for winemakers: Analysis recovery, nutritional value calculation, analysis archiving, analysis history, automatic alerts for anomalies, real-time analysis monitoring, flexibility, security...

For laboratories

For laboratories

  • Additional revenue
  • Competitive advantage
  • Customer loyalty
  • Market expansion
  • Automation and simplicity

For winemakers

  • Instant activation in seconds
  • Consumer experience personalization
  • No need for a second QR code on your back labels
  • Enhanced interaction with your customers
  • Time saving
  • Facilitated regulatory compliance (EU 2021/2117 & GS1 Digital Link)
  • Facilitated access to innovation
  • Brand strengthening
  • Consumer trust
For winemakers

How it works ?

With GrapeTrack, as soon as the oenology laboratory sends an email to the winemaker, the latter instantly receives a link to connect to the GrapeTrack interface.

They find all the analysis information as well as a generated QR code containing all the pre-filled data, thus facilitating access and management of results.

Send

Analysis

Result

Email sending

The laboratory sends the email with the analyses by copying GrapeTrack.

Email analysis

GrapeTrack automatically analyzes the email and extracts the analysis data.

Result for the winemaker

The winemaker receives a link with all their analyses and a ready-to-use QR code.

GrapeTrack in figures

+5000

QrCodes

Generated

+200K

Scans

Scanned

+4

Oenology laboratories

Who trust us

They trust us

We are currently deploying the GrapeTrack solution with all our partner winemakers. Both our laboratory teams and the test winemakers are won over by the speed and simplicity of use of the tool.

Caroline H.

Partner Laboratory

Nothing to say, just bravo. The automation of this repetitive and low-value task has allowed us to free up more than 7 hours per week of human time.

Charles M.

Partner Laboratory

I tried several solutions, GrapeTrack is by far the simplest to use.

Pierre P.

Winemaker

Very good handling, very fast use, good presentation of the final dematerialized label.

Thomas G

Partner Laboratory

QR code creation is instantaneous, with all data grouped together in record time.

Jean-Phillipe B.

Winemaker

They talk about us

Discover what the media says about GrapeTrack

Born in Montpellier, the ŒnoT application digitizes viticulture

ŒnoT, the new application developed by the Montpellier startup GrapeTrack, is revolutionizing viticulture by digitizing the practices of wine professionals.

GrapeTrack launches OenoT to simplify field visits

The Montpellier startup GrapeTrack presented its new OenoT application during a webinar on Thursday, October 16, 2025. Designed to simplify field visits for oenologists, winemakers and technicians, OenoT is designed to be a digital assistant.

Montpellier: GrapeTrack transforms regulation into a seduction asset for winemakers

Daniel Beruben and Guillaume Marin have transformed the European QR code regulation from a headache into a seduction tool for winemakers, generating more than 5,000 QR codes in less than two years.

These winemakers who boost their QR Code with artificial intelligence

A Montpellier startup, GrapeTrack, allows winemakers to promote their estates via the QR Code now mandatory on the back of bottles, using artificial intelligence to automatically generate content.

The assessment and figures of nutritional labeling, hoping that "no one cares about the QR code and that wine ingredients become commonplace in the collective imagination"

Daniel Beruben, CEO of GrapeTrack, shares his analysis on the implementation of European wine labeling regulation and the most used additives in the sector.

GrapeTrack: Innovation in wine digitization

The prestigious oenologists' journal highlights GrapeTrack's innovative approach to wine industry digitization, QR codes, and regulatory compliance solutions for wine estates.

GrapeTrack: nutritional QR-codes in partnership with laboratories

Daniel Beruben, CEO of GrapeTrack, offers QR-codes dematerializing nutritional information and wine composition to meet European requirements from 2024.

GrapeTrack selected for the Bernard Magrez incubator

GrapeTrack is an innovative startup located at the intersection of technology and the wine industry.

Mandatory wine labeling can also serve as a showcase for the winemaker

GrapeTrack transforms a regulatory constraint into a marketing opportunity for winemakers.

Bernard Magrez unveils the startups of the 5th promotion of his incubator

GrapeTrack is among the startups selected for the 5th promotion of the Bernard Magrez incubator.

Compliant with legislation

Standard 17025

We have worked in collaboration with these state structures so that the solution complies with their requirements.

Compliant with legislation

Our team

GrapeTrack is an innovative automation co-founded by Daniel Beruben (CEO), Florian Mathieu (CPO), and Guillaume Marin (CTO), combining technology and wine expertise to digitize and support the wine sector with a modern and creative approach.

Daniel BERUBEN Linkedin account

Daniel BERUBEN

Automation

Experienced Site Reliability Engineer, specialized in ensuring the reliability and performance of large-scale computer systems.

Guillaume MARIN Linkedin account

Guillaume MARIN

Development

Web developer with 15 years of experience, specialized in creating innovative digital solutions.

Our pricing

Solutions adapted to your needs

Choose the offer that best matches your needs. Laboratory Offer – Partner Compliance or Winemakers/Cooperatives Offer – Independence and Compliance

Laboratories

Laboratories

Price
On request

  • Unlimited QR codes to meet all your winemaker clients' needs

  • Preferential GrapeTrack rate, allowing laboratories to offer the service to their winemaker clients while including a margin to value their support. Final price capped at €20

  • Access to the GrapeTrack portal, which includes calculation tools and regulatory monitoring

  • Dedicated support, available by phone and email

Winemakers

€20
per month
Unlimited QR codes

  • Unlimited QR codes for each vintage, ensuring regulatory compliance without effort

  • Full access to the GrapeTrack portal, simplifying the calculation of nutritional and energy values

  • Email support
Winemakers

Contact us

Book your 30-minute slot for a presentation of GrapeTrack solution's key features.

Book an appointment

Or call directly at 06 51 00 37 03