TRANSPARENCY AND TRACEABILITY IN WINE: A GROWING CONSUMER DEMAND
In a world where consumers want to know what they consume, transparency has become an essential value, including in the wine universe. Thanks to new technologies and the evolution of European regulation, nutritional information and wine traceability are becoming accessible to all. This is a revolution for the industry, and a unique opportunity for winemakers to create a bond of trust with their customers.
Why has transparency become essential in wine?
Today, consumers expect:
- to understand what they drink,
- to know the origin and composition of wine,
- to be reassured about production processes.
Wines are no longer judged solely on their taste or appellation, but also on the values they embody: authenticity, respect, rigor.
What consumers want to see on a bottle
The most frequent expectations:
Ingredients
Water, alcohol, sulfites, sugars and other components entering the composition of wine.
Nutritional values
Calories, sugars, and other nutritional data enabling informed food choices.
Origin of grapes
Geographic origin, terroir characteristics, and production methods.
Production process
Winemaking techniques, aging methods, and quality controls.
The role of European regulation
The EU 2021/2117 regulation, effective December 8, 2024, marks a turning point in wine transparency. For the first time, wine producers must provide detailed information about the composition and nutritional value of their products.
This regulation responds to a real consumer demand while providing a framework for the wine industry to adapt to new transparency requirements.
Benefits of transparency for winemakers
Consumer trust
Transparent information builds consumer confidence and loyalty.
Competitive advantage
Differentiation through transparency and quality communication.
Regulatory compliance
Meet European requirements while maintaining your brand identity.
Market expansion
Access new markets that value transparency and traceability.
What consumers can do with a QR code
By scanning the QR code on a wine bottle, consumers can:
- Access detailed nutritional information,
- Discover the complete list of ingredients,
- Learn about the winemaking process,
- Verify the traceability of the cuvée,
- Read certified data, without intrusive marketing.
With GrapeTrack, each QR code provides access to a clear, neutral and multilingual page.
Benefits for consumers
Better knowledge
Access all the information needed to understand what you are actually consuming.
Facilitated comparison
Objectively compare different wines based on nutritional and composition data.
Informed choices
Make food choices adapted to your needs and restrictions.
Strengthened trust
Buy with confidence thanks to the transparency of information.
Ready to improve the transparency of your wines?
GrapeTrack helps you comply with regulations while enhancing your expertise.
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