Frequently Asked Questions about Wine Transparency

Wine transparency consists of providing consumers with clear and complete information on the origin, composition, production methods, and nutritional values of a wine. This includes the list of ingredients, allergens, additives used, and the traceability of the product from the vine to the bottle.

A QR code on a wine bottle allows instant access to detailed product information via smartphone. By scanning the code, the consumer accesses a web page containing nutritional values, ingredient list, grape origin, winemaking methods and other producer information.

Since December 2023, EU regulation 2021/2117 requires wine producers to provide nutritional information and ingredient list. This information can be displayed on the physical label or via electronic means such as a QR code, offering more flexibility to producers.

Grapetrack offers a complete traceability solution with personalized QR codes, automated nutritional information management, EU regulatory compliance, intuitive interface for winemakers and integration with existing systems. The solution is adapted to independent winemakers, cooperative cellars and merchants.

QR codes allow winemakers to comply with European regulations, enhance their expertise, create a direct link with consumers, reduce label printing costs, easily update information and differentiate themselves from competition through transparency.

Consumers get immediate access to nutritional information, can verify the origin and authenticity of wine, discover the producer's and terroir's story, adapt their choices according to their dietary restrictions and make more informed and responsible purchases.

Grapetrack offers a simple and transparent rate: €20 for unlimited QR codes. No hidden fees, no volume limitations. This unique solution allows winemakers of all sizes to access digital traceability without budget constraints, whether you produce 1,000 or 100,000 bottles per year.

The "Learn More" feature allows winemakers to go beyond legal obligations. From the nutritional sheet compliant with EU regulation 2021/2117, a discrete but powerful button allows the consumer to access enriched content about the wine estate. This content is fully customizable: photos, videos, anecdotes, estate history, terroir presentation or winemaking methods. With "Learn More", Grapetrack transforms a regulatory constraint into a strong marketing opportunity to enhance your estate and retain your customers.

Grapetrack stands out for oenological laboratories on several key points: 1) Complete automation - direct integration with the laboratory where analyses are automatically associated with the winemaker's wine sheet, without re-entry. 2) Time saving and error reduction - no more copy-paste and Excel files, everything is processed automatically with EU 2021/2117 compliant generation. 3) Differentiating service - laboratories can offer Grapetrack as a premium offer to stand out from competition. 4) Fluid collaboration - support at every step with administration tools to manage shipments centrally.