QR CODE ON WINE LABELS: HOW DOES IT WORK?
To meet the requirements of the new European regulation, winemakers can use a QR code on their wine bottle labels. This QR code must link to a web page containing nutritional values, ingredients and the energy value of the wine.
What information must be accessible via the QR code?
The QR code must provide access to the following information:
- Energy value (in kJ/kcal),
- Wine ingredients (water, alcohol, residual sugars...),
- Nutritional values (fats, carbohydrates, etc.),
- No marketing data should be mixed in.
How to generate a compliant QR code?
Creating a compliant QR code requires several steps:
Data collection
Gather all required information from your oenological analyses.
Calculation
Calculate nutritional values according to European standards.
Page creation
Create a regulatory page without marketing content.
QR code generation
Generate the QR code linking to your regulatory page.
Compliance requirements
To be compliant, your QR code must:
- Link to a page containing only regulatory information,
- Be accessible without registration or payment,
- Be available in the language of the target market,
- Not contain any marketing or promotional content.
How GrapeTrack automates QR code creation
GrapeTrack simplifies the entire process:
Automatic calculation
Nutritional values are calculated automatically from your analyses.
Compliant pages
Regulatory pages are generated without marketing content.
Secure hosting
Your pages are hosted on secure servers with guaranteed availability.
Multilingual support
Pages are available in multiple languages for international markets.
Benefits of using GrapeTrack QR codes
Time saving
No more manual calculations and page creation.
Regulatory compliance
Guaranteed compliance with European requirements.
Professional appearance
Elegant QR codes that enhance your label design.
Consumer transparency
Provide clear information to your customers.
Generate your compliant QR codes
Let GrapeTrack handle the creation of QR codes for your wines.